Hessam Kermani
Director of Growth Marketing & Performance @Istudios Marketing Agency
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WORK HISTORY
Director of Growth Marketing & Performance @Istudios Marketing Agency
Hayward, CA, US
Leading & managing digital advertising campaigns across digital channels (paid media, email, web, social) & ad formats, SEO/SEM, video assets & website optimization that have increased demand & traffic by > while reducing CPA by 40%Key wins include:• Managed paid Social Media Campaigns for a dentist, from creating videos & graphics for Facebook, Instagram & Youtube, to writing ad copy, redesigning the website & optimizing assets for omnichannel, driving ROI • Planned & executed high impact Google Ad campaigns & integrated marketing plans for clients, leading to >1,250% ROAS & 5X increase in revenues • Identified opportunities to build brand awareness for clients with no online presence, launching multi-channel marketing campaigns, A/B testing, SEO, copy, funnel optimizations & post-launch review, over exceeding performance targets by >500% & bringing in so much traffic that the ads had to be paused • Redesigned a fitness & wellness e-commerce site by incorporating new photos, optimizing product descriptions for SEO & updating their Youtube page, driving +100K visits to the site in < 1 year & increasing traffic by 120%• Produced +100 videos for a $15M toy company across their website & social channels, from planning, design & script to shooting, recording, graphics & voice over, driving 200% YoY growth & vastly improving quality of content
EDUCATION
Islamic Azad University
B.A, Communication Sciences
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Master's degree, Digital Audience Strategy
SKILLS
ABOUT HESSAM KERMANI
I’m a performance marketing strategist with 10 years of experience driving revenue, user acquisition, and measurable growth across retail, ecommerce, tech, and media. I specialize in combining data-driven strategy with content, storytelling, and automation to build marketing systems that scale.My focus is simple,turn brand stories into results, and results into predictable growth.I leverage AI tools, automation platforms, and modern funnels to streamline operations for clients, reduce cost, and increase conversions. From AI-powered content pipelines to automated lead-gen systems, I help brands shorten their path from awareness to revenue.My background spans advertising, video production, and growth marketing. I’ve led over 100+ successful projects, driven 300K+ visits to key websites, exceeded performance targets by more than 500%, and created content viewed by over 35M people worldwide.I work equally well hands-on or at the strategy level, bringing clarity to fast-moving environments and helping teams align around what actually drives impact.What I do best- Performance marketing and paid media strategy- AI-driven funnels, automation, and CRM systems- Video and content that drives measurable conversions- SEO and SEM for scalable organic growth- End-to-end digital strategy and execution- Subscription-based marketing systems for startups- Data, insights, testing, and optimizationMy mission is to help founders, startups, and growing brands break through noise, scale sustainably, and build systems that keep working long after the campaign ends.If you’re looking for performance-focused marketing that blends creativity with data and automation, let’s connect.
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