Heather Siefert
An Optimistic Process Optimizer and Storyteller
- Role
- Marketing Manager at Red Ledges
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Heather Siefert
I am a marketing professional with a knack for creating customer journeys that prioritize…
Experience
Marketing Manager
Feb 2022 — Present · Heber City, UT, US
In 2023, maintained a 17.13% click-through rate in a bimonthly community news email. • Collaborated with the local Chamber to create a digital new resident packet, a county resource that has received over views in the first 9 months—a tool the Red Ledges sales team uses to sell real estate. • Worked with every department to create an interactive digital magazine to help new club members quickly maximize their membership—three months after launch, the average view time was 10 minutes. • Planned and executed a three-email campaign, asking members to upload a profile picture to their account. By the conclusion of the campaign, 728 members, or 65% of our database, had uploaded photos. • Produce and maintain web content on two websites, one site helps prospects move through the buyer’s journey, and the second site provides members with greater details about the Club.
Education
Hudson's Bay High School
High School
2003 — 2007
Utah Valley University
Bachelor of Science (B.S.)
2007 — 2013
Skills
- Event Planning
- Event Management
- Microsoft Office
- Marketing
- Social Networking
- Social Media Marketing
- Leadership
- Blogging
- Strategic Communications
- Customer Service
- Marketing Strategy
- Copywriting
- Social Media
- Public Speaking
- Advertising
- Public Relations
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