Shawn He
Founder, Head of Strategy @Black Compass Digital
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WORK HISTORY
Founder, Head of Strategy @Black Compass Digital
Toronto, ON, CA
Assisted over 170 brands, managed $200M+ in sales, and consistently delivered 5X ROI. Once a brand hits a level of scale, we bring them to Big Box Retail( Walmart, Target, Costco)• help brands scale profitably on Amazon by combining deep operator experience with sharp creative, data-driven decisions, and a relentless focus on ROI.• Define our agency’s vision and roadmap, expanding from Amazon-first to omni-channel strategies• Craft and execute strategies that drive tangible results — improved rankings, reduced ACOS, and increased margins• Oversee high-impact client accounts, leveraging data to unlock growth opportunities • Stay ahead of Amazon’s evolving landscape: new tools, policy changes, and algorithm updates• Build and mentor a top-tier team of marketers, creatives, and analysts• Forge strategic partnerships, pitch to high-value clients, and continuously enhance our service offerings• Drive innovation through proprietary playbooks, automation, and custom dashboards
ABOUT SHAWN HE
I\'ve helped over 180 brands scale their sales on Amazon.$250M + of incremental revenue.How did we do it?Former Amazon seller obsessed with the ecosystem. I\'ve learned everything about what it takes to create success on the platform. My team tracks every new platform enhancement, and we continually test and push the boundaries.I\'ve invested over $500K in the latest tools from PPC to Supply Chain, so you don\'t have to!Our Agency meets with senior leadership at Amazon to push the needle and resolve the most challenging compliance issues.I\'ve spent a decade in retail, forging robust relationships to bring your brand to Big Box Retail - think Walmart, Target, and Costco. Going to Big Box will significantly enhance your brand equity and elevate your brand to new heights.
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