Hesam Khoshkbari
Data Scientist Marketing Analytics & Ai @Belron Canada inc
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WORK HISTORY
Data Scientist Marketing Analytics & Ai @Belron Canada inc
Montreal, QC, CA
Lead machine-learning initiatives supporting Marketing and Customer Experience analytics across Canada.* Designed and implemented a Marketing Mix Modeling framework incorporating adstock and Hill saturation functions to quantify multi-channel media impact and support budget optimization.* Developed predictive models (classification, risk scoring, segmentation) using Python and XGBoost to support Show-Up risk and customer attribution initiatives.* Built reusable analytical datasets for dashboards, experimentation, and ML pipelines.* Translated business questions into modeling hypotheses and delivered executive-ready insights to senior leadership.* Acted as the analytics liaison between Marketing, BI, Data Engineering, and Data Science teams to align short-term reporting with long-term AI strategy.* Prototyped advanced analytical approaches and supported transition toward scalable, production-ready ML use cases.
EDUCATION
University of Tabriz
Bachelor of Science - BS, Telecommunications Engineering
Amirkabir University of Technology - Tehran Polytechnic
Master of Science - MS, Telecommunications Engineering
École De Technologie Supérieure
Doctor of Philosophy - PhD, AI-enabled wireless communications
ABOUT HESAM KHOSHKBARI
Data Scientist specializing in marketing analytics, machine learning, and strategic decision support.I develope AI-driven initiatives by designing predictive models and marketing attribution frameworks that translate complex data into actionable business insights. My work bridges advanced modeling techniques with real-world operational impact — ensuring analytics remains both statistically rigorous and commercially relevant.With strong expertise in AI, ML modeling, feature engineering, and SQL-based data exploration, I focus on building scalable analytical foundations that support long-term AI adoption within organizations.Beyond technical development, I coordinate cross-functional collaboration between Marketing, BI, and Data teams — aligning analytical priorities with business objectives and supporting end-to-end project execution.I am particularly interested in advancing analytics strategy, strengthening data capabilities, and driving initiatives that influence executive decision-making.*À l’aise dans des environnements bilingues, je travaille et communique efficacement en français et en anglais.
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