Herve G.
Executive Producer @Truplay Games
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WORK HISTORY
Executive Producer @Truplay Games
Led roadmap planning and prioritization across cross-functional teams, aligning content delivery with strategic goals, development capacity, and player engagement data.• Partnered with engineering and design to define and execute milestone-driven sprints using Agile practices, ensuring timely delivery of high-impact features and updates.• Boosted iOS Free Trial conversion by 36% through homepage redesign and iterative UX testing, guided by player data and operational insights.•Achieved a 40–46% uplift in trial conversion across platforms by refining player onboarding flows based on cohort analysis and feedback trends.• Identified 88% higher conversion rate for a specific subscription tier based on Day 1 conversion analysis, driving targeted feature rollout and LiveOps strategy refinement.• Reduced CAC by 51% by reallocating spend and optimizing ad creative based on performance data and iterative testing.• Identified session engagement threshold leading to 11% conversion rate, used to implement targeted push notifications.• Directed story and audio pipelines across 3 live titles; guided voice casting, music, and SFX to unify tone, emotional resonance, and immersive player experience.• Built Lore and Character Bibles for 3 original IPs; collaborated across narrative, UX, and design to guide multidisciplinary teams through production and LiveOps, contributing to 25% uplift in forecasted LTV.
EDUCATION
Université Paris Nanterre
Master's degree
Massachusetts Institute of Technology
Certificate of excellence in design
ABOUT HERVE G.
Driven by a relentless focus on player experience, I thrive on challenges and leading…
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