Anandu B Nair
Crm - D2c Retention @Kapiva
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WORK HISTORY
Crm - D2c Retention @Kapiva
Bengaluru, IN
Roles & Impact~ Owned end-to-end CRM and retention across app and web~ Led omnichannel engagement (WhatsApp, Email, SMS, RCS, Push, In-app)~ Built automated journeys across all lifecycle stages~ Scaled personalisation using CDP, Vernacs, A/B Test, Cohorts, and experimentation~ Managed tools, vendors, and CRM operationsGrowth & Innovation~ Scale one time campaign revenue X% im Q1~ Drove cross-sell, upsell, and reactivation programs~ Built automation-first and AI-led lifecycle systems~ Introduced RCS and vernacular programs to improve engagement~ Built dashboards for lifecycle and cohort performanceProjects~ Customer Data Platform (CDP) implementation and activation~ Packaging Experiments- CRM pipeline~ AI chatbot for support, conversion, and retention~ Sampling project~ Loyalty, and repeat purchase frameworks
EDUCATION
Mangalam college of Engineering
Bachelor of Technology - BTech
ABOUT ANANDU B NAIR
Treating CRM as a growth system, not just a channel.Previously, as a Senior Growth at Entri (B2C), I drove acquisition, monetisation, and reactivation through funnel design, automation-led campaigns, and growth experiments across app and web.Currently, at Kapiva (D2C), I own CRM and retention end-to-end.building omnichannel programs, automated journeys, and personalised systems focused on repeat purchases, engagement, and long-term customer value.
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