Hersson Preciado

Creative Marketing Sr Manager @Entravision US Media

Lead the strategy and execution of Branded Content needs for Entravision\'s US Media division as part of the Marketing Department. This includes managing a team of social media content creators and collaborating with sales and media content heads across the country, to devise proposals and help bring impactful and engaging campaigns to life across Radio, TV, and Digital platforms. From ideation, copywriting, and presentations to campaign coordination my day-to-day duties always put me on center stage helping create, guide, and close business with a genuine, passionate, and collaborative spirit. Branded Content - Ideation and Strategy for Advertising campaigns - Coordination and reporting for all branded content from concept to post-execution reporting - Copywriting for branded content elements from scripts to captions for social media and Radio spots Marketing Creative Solutions - Ideate for marketing department programs and materials - Manage the branded content and Social Media influencer team presentations - Create and share branded content year-round for special opportunities - Work closely with the Marketing Video Department as part of the Creative lab Social Media Content Team Management - Manage a team of content creators in 6 markets across the US - Create and coordinate the Marketing strategy for the team - Cross-functional team leadership Sales + Management - Program ideation and strategy - Provide creative branded content - Cross-team colaboration - Assist in Business Development on calls with clients