Kayla Herrera
Strategic Communications | Corporate Positioning & Insights
- Role
- Senior Consultant - Strategic Communications at FTI Consulting
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kayla Herrera
Hola! Hi!I’m Kayla, a strategic communications specialist focused on protecting and enhancing the reputations of organizations navigating complex environments. I have experience in developing and executing integrated initiatives that balance long-term brand building and high-stakes defense, helping clients manage policy, litigation, and other critical events that pose reputational threats.I’m most passionate about elevating authentic voices and driving representation across any industry.I serve as a day-to-day consultant on executive positioning, media relations programs, paid and organic digital campaigns, with a focus on translating technical narratives into clear, impactful stories. With a proven track record of securing high-impact coverage across print and broadcast outlets, I’ve landed my clients on The Wall Street Journal, Financial Times, and Bloomberg, among other top-tier, trade, and local publications. In my free time, you can find me immersing myself in the performing arts. Whether it is a classical symphony orchestra or a live concert (of all genres), music fuels my creativity and reminds me of the beauty in shared experiences and human connection.
Experience
Senior Consultant - Strategic Communications
Mar 2026 — Present
Education
Universidad Carlos III de Madrid
Marketing, Media and Television Studies, History
University of California, Berkeley
Bachelor of Arts
Skills
- Editing
- Copy Editing
- Microsoft Office
- Writing
- Photoshop
- Social Networking
- Social Media
- Blogging
- Indesign
- Ap Style
- Video Editing
- Editorial
- Photography
- Storytelling
- Illustrator
- Publications
- Creative Writing
- Publishing
- Journalism
- Final Cut Pro
- Html
- SEO
- Freelance Writing
- Social Media Marketing
- Advertising
- Wordpress
- Video
- Copywriting
- Public Speaking
- Entertainment
- Proofreading
- Multimedia
- Text Editing
- Editorial Process
- Content Strategy
- Digital Media
- Marketing
- Content Management
- Content Management Systems
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