Orlando Hernandez

About Orlando Hernandez

Omnichannel Sales Leader | 15+ Years in CPG | Personal Care, Pet Nutrition, Food & BeverageExperienced commercial strategist with over 15 years of success driving omnichannel growth across the Consumer Packaged Goods (CPG) industry. Proven expertise in managing sales across retail, eCommerce, B2B, foodservice, and distributor networks for globally recognized brands in Personal Care, Pet Nutrition, and Food & Beverage.Channel Experience:Henkel Consumer Brands – Retail, eCommerce, B2BHill’s Pet Nutrition / Colgate-Palmolive – eCommerce, Retail, VeterinaryThe Coca-Cola Company – Retail, Foodservice, On-Premise, DSD DistributorCurrent Role: As Commercial Strategy Manager (Personal Care) at Henkel, I lead business strategy development, deployment, and execution to achieve Net Sales, Profit, and Market Share goals. I collaborate cross-functionally to drive initiatives in distribution, pricing, shelving, and merchandising, utilizing data from Circana, IRI, and Nielsen. My responsibilities also include partnering with Sales & Marketing on product launches and go-to-market strategies, aligning with Demand Planning to ensure forecast accuracy, and facilitating effective communication of strategies and insights across field and internal teams.Previous Experience Highlights:Business Account Manager, Amazon – Hill’s Pet Nutrition: Managed the Amazon business in collaboration with Wunderman Thompson, CommerceIQ, and cross-functional teams including Operations, Retail Shopper Marketing, and Finance.Leadership Roles – The Coca-Cola Company:Trained and led multiple business development teams, focusing on driving growth and building strong customer relationships across diverse sales channels.Additional Experience & Education:As an Executive MBA student, I contributed to consulting projects for top-tier companies including Adobe, Bimbo Bakeries USA, Pfizer Inc, and The Coca-Cola Company—sharpening my skills in data analysis, strategic research, and executive-level communication.Personal Passion: I\'m passionate about data—from deep-dive analysis to visualization. I thrive on learning new skills and challenging the status quo. Leveraging data to inform strategy has consistently allowed me to improve decision-making and drive operational efficiency.Feel free to contact me:(917) 6••••••••@gmail.com

Experience

1. Manager Commercial Strategy

   Henkel

   Aug 2023 — Present · Stamford, CT, US

   Personal Care - Dial BrandsHand Soap, Body Wash, Bar Soap

Education

• Queens College

  Bachelor’s Degree, Political Science

• Pace University - Lubin School of Business

  Master of Business Administration (MBA), Executive Management

• University of Washington

  Certificate, Data Visualization

Skills

• Sales
• Product Marketing
• Sales Presentations
• Sales Management
• B2b
• Leveraging Relationships
• Neilson
• Project Management
• Sales Channel Development
• Payroll Analysis
• Beverage Industry
• Euromonitor
• Team Leadership
• Strategic Selling
• Sales Operations
• Customer Service
• Key Account Development
• Marketing Research
• Management
• Consumer Insight
• Business Analysis
• Staff Development
• Contractual Agreements
• Performance Management
• Leadership
• Forecasting
• Marketing
• Strategy
• Account Management
• Training
• New Business Development
• Fmcg
• Business Development
• Key Account Management
• Marketing Strategy
• Strategic Planning
• Quantitative Analytics
• Product Placement