Herb Hernandez

About Herb Hernandez

I’m an experienced marketing leader who—through a collaborative and agile working style—builds and executes impactful, data-driven go-to-market (GTM) plans, delivering business results. While pursuing a dual degree in psychology & philosophy, my original career aspirations were more academic. However, I appreciated the strong parallels between psychology and marketing and decided to get an MBA—and that took me in a different direction. After a few years in sales roles, the rest of my career has been in marketing. Strong marketing is underpinned by psychology. Even in B2B, ultimately, you’re dealing with people. A thorough understanding of buyers should inform every element of the marketing plan. When you deeply understand buyers and their challenges, you can have meaningful conversations with them wherever they may be in their journey. It’s this data-driven, client-first approach that I’ve used to consistently drive business results and build a successful marketing career.🤝 With this mindset, I’ve effectively directed and partnered with numerous matrix organizations—including other marketing disciplines, product managers, sales, customer success, and executive leadership—to support a variety of growing business segments, spanning SaaS, services and hardware. Through impactful and creative go-to-market plans, I: develop training to help sellers be more knowledgeable, confident & successful; produce content & messaging that resonates with buyers; create websites that rank high in search & drive engagement; lead events that showcase thought leadership & captivate attendees; design co-marketing plans with key partners to showcase robust solutions; inform product strategy and development by representing the voice of the customer and providing market and analyst insights. Core competencies: Product Marketing | Product Launches | Go-to-Market Strategy | Sales Enablement and Training | Digital Marketing | Event Management | Demand Generation | Content Strategy and Development | Thought Leadership | Agile Methodologies | Partner Marketing | Brand Marketing | Project Management | Vendor Management | Strong Teamwork & Collaboration | Excellent Oral & Written Communications | Curious & Quick Outside of work, you’ll often find me trying to stay fit—whether it’s lifting heavy at the gym, hiking with my rescue dogs, or running an obstacle course race (AROO!). I also enjoy giving back to the community by volunteering, and raising money for various charitable organizations.

Experience

1. Senior Product Marketing Manager (Real Estate Cam Hospitality)

   AvidXchange, Inc.

   Jan 2024 — Present · Raleigh, NC, US

   Lead channel sales growth and optimization initiatives with focus on Real Estate, CAM and Hospitality integration partners. Collaborate with internal and external stakeholders (sales, product, demand generation, content, digital) to help exceed business targets.

Education

• DePaul College Prep

  Honors College Prep

• Northwestern University

  Bachelor of Arts (BA), Psychology, Philosophy (dual degree)

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration (MBA), Marketing and Organizational Behavior

Skills

• Cloud Computing
• Lead Generation
• Channel Partners
• Data Center
• Marketing
• Product Management
• Marketing Communications
• Product Marketing
• Social Media Marketing
• Sales Operations
• Professional Services
• Channel
• Demand Generation
• Interactive Marketing
• Strategy
• Pre-Sales
• Multi-Channel Marketing
• B2b Marketing
• Social Media
• Managed Services
• Storage
• Business Development
• Digital Marketing
• Analytics
• Marketing Management
• Solution Selling
• Sales Enablement
• Competitive Analysis
• Start-Ups
• Business Alliances
• Enterprise Software
• Product Launch
• Partner Management
• Customer Relationship Management (Crm)
• Go-to-Market Strategy
• Crm
• Strategic Partnerships