Adriana Hernandez

Experience

1. Amazon Catalog Specialist

   Ecomm-Inroads

   May 2024 — Present · Austin, TX, US

   Oversee full management of brand catalogs on Amazon, ensuring product listings are strategically optimized, accurate, and aligned with both brand standards and Amazon policies.• Lead catalog operations across multiple brands, setting priorities, resolving complex listing issues, and guiding best practices to maintain high standards of quality and compliance.• Direct listing creation processes, manage flat file uploads, and take ownership of catalog troubleshooting, including resolving suppressed, stranded, and incorrect listings.• Partner with brand owners and leadership teams to develop and execute catalog strategies for new product launches, rebrands, and portfolio expansions.• Apply advanced SEO strategies to enhance product discoverability, increase organic rankings, and improve overall brand visibility across Amazon search results.• Proactively monitor account health metrics and catalog performance, identifying risks early and implementing corrective action plans to protect brand reputation and sales.• Manage Seller Support escalations related to catalog errors, category approvals, brand registry issues, and IP protections, ensuring swift and effective resolution.• Conduct market research and competitor analysis to identify gaps, opportunities, and emerging trends that inform brand and catalog strategy decisions.• Regularly report catalog performance insights and strategic recommendations to stakeholders, ensuring alignment with brand goals and marketplace shifts.• Stay ahead of Amazon marketplace changes, updating internal processes and catalog management approaches to raise operational standards continuously.

Education

• Universidad Rafael Belloso Chacín

  Bachelor's degree, Accounting