Hernan Crespi

About Hernan Crespi

As a Global Marketing Director with over 20 years of experience, I specialize in B2B Marketing, Customer Communication Management, Software, and Data Integrity. My expertise lies in developing and executing successful marketing strategies that drive business growth, enhance customer experiences, and improve brand reputation. I have a proven track record of leveraging data-driven insights to create impactful campaigns, optimize customer communication programs, and drive revenue growth.

Experience

1. Global Marketing Director

   Precisely

   Jan 2021 — Present · US

   Develop and execute global marketing strategies that align with business objectives and drive revenue growth.Leverage data-driven insights to create impactful campaigns across multiple channels, including digital, social media, events, and content marketing.Spearhead customer communication management programs that enhance customer experiences, improve brand reputation, and drive customer loyalty.Ensure software and data integrity, develop and manage integrations between different systems and platforms.Collaborate with cross-functional teams, including sales, product, and customer success, to align on messaging, targeting, and lead nurturing tactics.

Education

• UCES

  Master's degree, Communication and Media Studies

  2001 — 2003

• UCS

  Bachelor, Marketing & Communication

Skills

• Multi-Channel Marketing
• Demand Generation
• Account Management
• Marketing Communications
• Lead Generation
• B2b
• Direct Marketing
• Salesforce.com
• Strategy
• Market Research
• Management
• Customer Insight
• Email Marketing
• Competitive Analysis
• Selling
• Start-Ups
• Enterprise Software
• Crm
• Leadership
• Marketing Strategy
• Digital Marketing
• Marketing Automation
• Marketing
• Mobile Devices