Hernan Arizu
Global & U.S. Revenue & Commercial Strategy Leader | FMCG
- Role
- Sr Director Revenue Management Strategy & Execution at Anheuser-Busch
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Hernan Arizu
I lead Revenue and Commercial Strategy for FMCG businesses, shaping pricing, portfolio, and trade investment decisions across U.S. and global markets.Across Anheuser-Busch, AB InBev, SABMiller, and Coca-Cola, I have operated at global, regional, and market levels in the U.S. and Latin America, building and scaling revenue practices in diverse, multi-country environments.
Experience
Sr Director Revenue Management Strategy & Execution
Jan 2022 — Present · NY, US
Lead Revenue Management strategy for the U.S. business (~$12B revenue), overseeing ~$800M in annual trade investment and delivering ~$250M in annual price realization.Partner with Sales, Finance, and Marketing leadership, leading a central team embedding revenue governance across the organization.
Education
Instituto Tecnológico de Buenos Aires
Engineer’s Degree
Skills
- Market Research
- Pricing Strategy
- Revenue Management
- Strategy
- Fmcg
- Competitive Analysis
- Marketing Research
- Financial Analysis
- Demand Planning
- Portfolio Strategy
- Product Innovation
- Brand Management
- Segmentation
- Marketing Strategy
- Consumer Insight
- Strategic Planning
- Market Planning
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