Hermon Ferrell
Currently retired Automotive Aftermarket Sales & Marketing Professional, however looking for a great new opportunity where I can add meaningful contribution.
- Role
- Product Marketing Manager at Sherwin-Williams
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Hermon Ferrell
I am a Marketing and Sales Professional with 30+ years experience in the Automotive Aftermarket, with a focus in coatings and the collision shop industry. I have a passion for all things automotive and motorcycle related, and especially for helping customers fulfill their needs in this market space. I\'ve had the opportunity to provide results in many areas of my career including product and color development and management, field sales, field technical service, technical call center management and branch operations. Key areas of expertise: • Managing new product development • Competitive research • Managing product life cycle • Strategic planning • Pricing analysis and forecasting • Problem solving and trouble shooting • Project management • Finding unrecognized customer needs
Experience
Product Marketing Manager
Jun 2017 — Present · Warrensville Heights, OH, US
Manage product life cycle for the following brands: Matrix, Valspar Refinish, Valspar Industrial Mix (VIM), Light Industrial Coatings (LIC), House of Kolor and division private label program.
Education
The University of Akron
BBA in Marketing Management
Skills
- Marketing Management
- Market Analysis
- Market Research
- Product Launch
- Stage-Gate
- Sales
- Sales Operations
- Pricing Strategy
- Customer Service
- Marketing
- Market Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- Channel Relationship Management
- Profit Maximization
- Problem Solving
- Paint
- Pricing
- B2b
- Automotive Aftermarket
- Team Building
- Management
- Product Forecasting
- Product Management
- Project Management
- Strategic Planning
- Product Marketing
- Strategy
- Proformas
- Leadership
- Channel Program Management
- Trade Shows
- Competitive Analysis
- Market Development
- New Business Development
- Product Development
- Gross Profit Analysis
- Key Account Management
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