Hermon Afework

About Hermon Afework

At Beck Technology, my focus is on orchestrating impactful marketing campaigns that resonate with our target audience and bolster lead conversion. My tenure as Demand Generation Manager has been marked by successful collaboration with cross-functional teams to align our messaging and enhance lead nurturing, with a direct impact on our marketing ROI.Armed with proficiency in HubSpot and a knack for data analysis, our efforts have led to optimized campaign performance and reduced acquisition costs. A commitment to continuous learning fuels my drive to stay at the forefront of marketing trends, ensuring our strategies remain innovative and effective in the dynamic landscape of B2B SaaS marketing.

Experience

1. Director of Digital Marketing

   Beck Technology

   Jan 2025 — Present

   Developed and executed multi-channel digital marketing strategies (SEO, SEM, email, social, paid media) to drive business growth at Beck Technology.• Managed demand generation campaigns, leveraging ABM, content marketing, and paid media to deliver high-quality leads.• Optimized marketing automation (HubSpot) and CRM integrations to improve lead nurturing, tracking, and segmentation.

Education

• The University of Texas at Dallas

  Bachelor’s Degree, Marketing/Marketing Management, Sales Concentration

  2015 — 2018

• The University of Texas at Dallas

  Professional Sales Certification, Specialized Sales, Merchandising and Marketing Operations

Skills

• Time Management
• Public Speaking
• Powerpoint
• Teamwork
• Event Planning
• Microsoft Powerpoint
• Retail
• Marketing
• Microsoft Word
• Merchandising
• Social Networking
• Customer Service
• Microsoft Office
• Sales
• Leadership
• Customer Satisfaction
• Training
• Inventory Management