Herika Stephanie Lazarus
AdTech| Performance Marketing and Analytics
- Role
- Marketing Technology Analyst at Bounteous
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Herika Stephanie Lazarus
I’m a marketing technology analyst with the background in data analytics. Helping brands strategize smarter has always been my goal. With 11 + years spent bridging media strategy, performance marketing, and growth analytics, I help businesses turn complexity into ROI-rich clarity. I’ve driven scalable customer acquisition and retention strategies for both B2B and D2C brands, optimizing ad spend to maximize ROAS.Core Skills: Adobe AEP • CJA • AJO • Target | Salesforce Data Cloud | GA4 | BigQuery | Marketing Analytics | CDP/CRM Optimization | Campaign Personalization | Compliance
Experience
Marketing Technology Analyst
Jan 2025 — Present
Education
University of London
Bachelor's degree
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