Herculano Rodrigues

Head of Multi-category Gbs Tiktok Uk @TikTok

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Head of Multi-category Gbs Tiktok Uk @TikTok

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Leading retail strategy and client partnerships for Global Business Solution, driving commerce innovation with multi-category retailers and brands.

SKILLS

Account ManagementChange ManagementMarket AnalysisMarketing StrategyManagementNew Business DevelopmentProduct DevelopmentSalesShopper MarketingMarketing CommunicationsAnalyticsBusiness StrategyInnovation DevelopmentLeadershipFmcgMarketingFast-Moving Consumer Goods (Fmcg)StrategyCompetitive AnalysisMarket ResearchRetail Category ManagementConsultingBusiness Relationship ManagementCustomer InsightRetailKey Account ManagementBusiness DevelopmentReal Estate

ABOUT HERCULANO RODRIGUES

With over two decades of senior executive experience, I specialize in driving global growth and innovation. At THG Ingenuity, I lead GTM teams, emphasizing international expansion and key account success through AI-led digital commerce solutions. My expertise lies in leveraging customer insights, data and analytics to find business value and deliver impactful results. My leadership focus includes empowering teams and fostering collaboration to achieve organizational goals. By aligning sales rigour, technology, data, and strategic thinking, we have strengthened client relationships and driven measurable growth for multinational brands. Passionate about AI\'s transformative potential, I thrive on solving complex business challenges to create competitive advantages in dynamic markets.

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Herculano Rodrigues — Head of Multi-category Gbs Tiktok Uk at TikTok in London, GB | Unifers