Herberth Esteban M.

Senior Associate @Cornell Graduate Consulting Club Cgcc

Ithaca, NY, US

Spearheaded a consulting engagement to scale and monetize BANTR, a professional networking and social media platform with applications in sales, marketing, and B2B engagement. • Conducted comprehensive market analysis to assess industry trends, competitive landscape, and growth potential across multiple segments, identifying high-value target markets. • Developed profitability models, forecasting revenue streams, pricing structures, and ROI under multiple scenarios; evaluated CAC vs. LTV metrics to ensure sustainable growth. • Designed monetization strategies, including subscription tiers, targeted advertising, and premium features to maximize revenue without compromising user experience. • Performed financial feasibility and scalability analysis, aligning product strategy with operational costs and funding requirements for expansion. • Delivered data-driven business cases and strategic recommendations to stakeholders through professional presentations, highlighting projected market share growth and long-term value creation.

Cornell University

Master of Engineering - MEng

University of Connecticut School of Business

Minor

UCLA

Master of Science - MS

University of Connecticut

Bachelor of Science - BS

Cornell University

Certificate

University of Colorado Boulder

Master of Science - MS

University of Southern California

Graduate Coursework

UCLA

Master of Science - MS