Herbert Chan
Senior Commercial Manager @Dyson
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WORK HISTORY
Senior Commercial Manager @Dyson
Drive strategic business case development and lifecycle management across global product portfolios, proactively identifying and unlocking commercial opportunities to maximise performance and profitability- Spearhead cross-functional launch readiness for new product development (NPD), ensuring flawless execution by aligning regional and functional stakeholders throughout every phase of the go-to-market process- Craft integrated product communication strategies, including omnichannel briefs, global influencer programmes, and high-impact launch events that elevated Dyson’s brand profile on a worldwide stage- Leverage deep market and competitor insights to shape differentiated, consumer-centric claims and messaging—consistently positioning Dyson products ahead of market trends and the competition- Foster strong collaboration between commercial, creative, and local market teams, maximising campaign effectiveness through data-driven performance insights and the seamless integration of global and local strategies.
EDUCATION
University of Nottingham
Bachelor's degree with industrial placement
Dean Close school
A level
Queen's University Belfast
Doctor of Philosophy (PhD)
ABOUT HERBERT CHAN
Commercial | Product Strategy | Claims & Performance | FMCG & Consumer TechWith over a decade of experience driving innovation and commercial excellence across global brands like Dyson, PepsiCo and Kellogg, I bring a unique blend of technical depth, consumer insight, and strategic vision to every product I touch. My expertise in claims substantiation, market analysis, and cross-functional collaboration ensures that every product not only performs—but resonates.
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