Herb Besaw
RETIRED: President & CEO at SPOON Events
- Role
- President & CEO at Spoon Events
- Location
- Bradenton, FL, US
- LinkedIn followers
- 500 followers
About Herb Besaw
As the President & CEO of SPOON Exhibits & Events I look forward to developing relationships that challenge 3-dimensional marketing. During my 35 years in the industry I have seen many changes from traditional marketing strategies to \"The SPOON Approach\" that employs fully integrated marketing tactics for pre-event, association, exhibit, event and post-event planning. SPOON provides tradeshow exhibits, corporate event planning services and meeting management that protect client brand equity and raise the bar in customer awareness.Personally, I enjoy the challenges of our industry and the creative opportunity that it provides.Specialties: Full-service tradeshow exhibits (design thru installations), corporate event planning, meeting management, permanent environments and mobile marketing solutions. Brand equity applications in the 3-dimensional field.
Experience
President & CEO
Feb 1999 — Present
SPOON Exhibits & Events is a full-service tradeshow exhibit house and corporate marketing event and meeting management organization with offices in Macedon, NY, Atlanta, GA and Las Vegas, NV. The \"SPOON Approach\" integrates marketing concepts, designs and plans that achieve enterprise goals and objectives. Our reach is global with executions worldwide.
Education
Gouverneur H.S., Gouvereur, NY
High School, Business, Management, Marketing, and Related Support Services
1975 — 1979
Rochester Institute of Technology
BS, Finance
1981 — 1983
Skills
- Live Events
- Market Planning
- Corporate Events
- Contract Negotiation
- Mobile Marketing
- Sales
- Creative Direction
- Event Management
- Meeting Planning
- Product Marketing
- Market Research
- Social Networking
- Brand Awareness
- Newsletters
- Business Development
- Digital Marketing
- Relationship Marketing
- Corporate Communications
- Social Media Marketing
- B2b
- Direct Marketing
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Online Marketing
- Social Media
- Product Development
- Marketing Research
- B2b Marketing
- Event Planning
- Multi-Channel Marketing
- Copywriting
- Marketing
- Advertising
- Sponsorship
- Marketing Management
- Email Marketing
- Trade Shows
- Lead Generation
- Account Management
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