Henry Rosas-Curry

About Henry Rosas-Curry

I bridge the worlds of marketing and mission, leading growth, brand, and development strategies that deliver results across both nonprofit and business sectors. As Founder of Common Thread Digital, I’ve spent over a decade helping organizations break through growth plateaus, clarify their brand, and implement systems that scale. I bring CMO-level expertise to every engagement, working with clients to build full-funnel marketing strategies that drive measurable ROI, reduce CAC, and elevate brand relevance across channels. My consulting work spans go-to-market strategy, content development, performance media, CRM (HubSpot, Salesforce), SEO/SEM, email and lifecycle marketing, and digital transformation. I’ve led high-performing teams, guided multi-million-dollar campaigns, and helped 30+ organizations execute bold ideas with data, efficiency, and a strong narrative. In parallel, I served as Deputy Executive Director and Director of Marketing for two nonprofits, Pilgrim Terrace and The Terrace Foundation, focused on food security, aging-in-place, and regenerative agriculture. There, I led strategic planning, secured over $1M in grants, increased fundraising revenue by 47%, and launched programs like CSA produce delivery, children’s garden education, and community food recovery. I oversaw full organizational communications, board engagement, and cross-functional operations, driving growth, visibility, and impact. What I bring: Executive-level leadership across both mission-driven and market-facing organizations A deep understanding of how to align marketing, fundraising, and financial strategy Proven results in building brands, optimizing campaigns, and scaling operational systems A passion for mission-aligned growth and community-rooted impact Whether leading a nonprofit, advising a growing business, or consulting with founders and boards, I bring a clear lens, a strategic mind, and a hands-on ability to get things done.

Experience

1. Deputy Executive Director & Director of Marketing

   Pilgrim Terrace

   Sep 2017 — Present · Santa Barbara, CA, US

   Strategic Leadership | Fundraising & Operations | Marketing & Brand ManagementHeld a dual leadership role overseeing both executive operations and all aspects of marketing and communications for a mission-driven nonprofit supporting low-income seniors and individuals with disabilities. Directed organizational strategy, fundraising, board engagement, and cross-functional team management while also leading brand development, storytelling, and digital strategy.Led strategy, fundraising, operations, and marketing for Pilgrim Terrace, a nonprofit serving low-income seniors and people with disabilities through food access and community support programs. Oversaw a $1.5M+ budget and a cross-functional team, while also managing brand strategy, donor communications, and digital outreach.Secured $1M+ in grants and grew annual fundraising by 23% through foundation funding, major donor engagement, and targeted campaigns. Led the rebranding of the organization and built a digital content strategy that increased online engagement and donor retention.Improved operational efficiency by 35% through system upgrades and staff collaboration. Partnered with the board on strategic planning, budgeting, and governance. Strengthened partnerships with local agencies and grocers, expanding reach and in-kind support.Key focus areas:Strategic leadership & financial oversightFundraising & grant writingMarketing, PR, and digital strategyBoard and community engagementCross-functional team developmentProgram expansion & partnership buildingI combined creative storytelling with disciplined execution—building a stronger organization, brand, and team. My leadership helped position Pilgrim Terrace as a trusted community hub for aging-in-place services and food security.

Education

• UC Santa Barbara

  Bachelor of Arts - BA, Communications & Sociology

• Oxnard College

  Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies

• UC Santa Barbara

  B.A, Sociology

  1999 — 2002

Skills

• Enterprise Software
• Product Marketing
• Business Intelligence
• Sales Process
• Entrepreneurship
• Digital Media
• Customer Acquisition
• Lead Generation
• Management
• Leadership
• Internet Strategy
• Marketing
• Marketing Strategy
• Web Analytics
• Business Development
• Affiliate Marketing
• Digital Marketing
• Sales Management
• Strategy
• Mobile Marketing
• Business Strategy
• SEO
• E-Commerce
• Saas
• Advertising
• Social Networking
• Social Media Marketing
• Online Marketing
• Ppc
• Recruiting
• Analytics
• Sem
• Strategic Partnerships
• Account Management
• Mobile Devices
• Direct Marketing
• Email Marketing
• Google Adwords
• Sales Operations
• Salesforce.com