Henry Peña

About Henry Peña

I help entrepreneurs, investors, and founders navigate the complex world of business sales, acquisitions, and franchising with clarity, creativity, and results. As a Business Intermediary with Transworld Business Advisors, I leverage over 20 years of experience in branding, marketing, and creative strategy to uncover business value and present it in a way that resonates with buyers and investors. My past work includes leading award-winning campaigns for major media networks and global agencies such as A&E, Paramount, AMC, MLB, NHL, FCB, Ogilvy, and more, where I combined visual storytelling with strategic thinking to drive growth. Prior to my brokerage career, I facilitated successful connections between savvy investors and high-potential startups, and provided creative financing advice on medical practice acquisitions. Whether I’m structuring a deal, crafting a go-to-market narrative, or consulting on franchise growth, my goal remains the same: bridge business goals with brand clarity to help clients close confidently. Let’s connect if you’re exploring a business transition or want a partner who sees both the numbers and the narrative.Languages: English, Spanish, Russian (via translator)Motto: Positive expectations, positive outcomes.

Experience

1. Business Intermediary Franchise Consultant

   Transworld Business Advisors

   Mar 2025 — Present · US

   With over 20 years in the TV, film, and advertising industries, I’ve developed a deep expertise in strategic marketing, branding, and negotiation. Collaborating with major brands and networks—including A+E Networks, Paramount, AMC, MLB, NHL, Ogilvy, and Wieden+Kennedy—I’ve crafted campaigns that drive engagement and revenue.At Transworld Business Advisors, I leverage this experience to assist entrepreneurs and business owners in buying, selling, and franchising businesses. My background enables me to position businesses effectively in the marketplace, attract qualified buyers, and maximize value. I guide clients through the complexities of business sales, valuations, negotiations, and deal structuring, ensuring confidentiality and smooth, profitable transactions.Whether you’re looking to sell your business, invest in one, or explore franchise opportunities, I provide strategic guidance every step of the way.

Education

• School of Visual Arts

  BFA, Graphic Design, Branding & Advertising

• The Cooper Union for the Advancement of Science and Art

  Summer Art Intensive Program, Fine Art, Creative Writing

• Superior School of Real Estate

  Real Estate Licensing Program (75 Hours), Real Estate

• La Guardia Highschool of Fine Art and Performing Arts

  New York City Regents Diploma, Fine and Studio Arts

• Fashion Institute of Technology

  Art History

Skills

• Brand Development
• Digital Media
• Television
• Corporate Identity
• Art Direction
• Advertising
• Storyboarding
• Mac
• Broadcast Design
• Video
• Graphic Design
• After Effects
• Motion Graphics
• Photoshop
• Broadcast
• Graphics
• Typography
• Creative Direction
• 3d
• Animation
• Video Editing
• Visual Effects
• Maya
• Film Production
• Entertainment
• Adobe Creative Suite
• Compositing
• Computer Animation
• Concept Development
• Illustrator
• Cinema 4d
• New Media
• Commercials
• Final Cut Pro
• Film
• Video Production
• Motion Design
• Post Production