Henry Matthews

Head of Experience Design Strategy @Lloyds Banking Group

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2021 — Present

Head of Experience Design Strategy @Lloyds Banking Group

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Defined experience standards and embedded in product governance\\\\n\\\\n- Deployed an investment budget of £10m to improve experiences. Outcomes include a new digital joint account opening experience.\\\\n\\\\n- Led how the Group understands and improves our customer journeys.\\\\n\\\\n- Led current state and future state experience diagnoses with MD level stakeholders.\\\\n\\\\n- Embedding customer centric OKRs in platforms.\\\\n\\\\n- Part of the Experience Design SLT, a function of 400 people.\\\\n\\\\n- Leading culture and community activities in the London office - encouraging 500 colleagues back to the office post pandemic.\\\\n\\\\n- Leading a team of 20 in multiple locations.\\\\n\\\\n\\\\n

EDUCATION

N/A

Birkbeck, University of London

Certificate, Economics

N/A

MiniMBA

Mini mba, Marketing

N/A

Hills Road Sixth Form College

A levels

1998 — 2001

King's College London

BA, History

SKILLS

Google AnalyticsOnline AdvertisingPolitical CampaignsCreative DirectionDigital MediaDigital StrategyEmail MarketingCreative Concept DevelopmentContent StrategyIntegrated MarketingCommunications StrategyBrand CommunicationDigital MarketingCorporate CommunicationsStrategic CommunicationsCreative DevelopmentSocial NetworkingBrand DevelopmentStrategyAdvertising

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Henry Matthews — Head of Experience Design Strategy at Lloyds Banking Group in London, GB | Unifers