Henry Jing
Sr Manager, Digital Planning Insight, Self-serve Adoption @Rogers Communications
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WORK HISTORY
Sr Manager, Digital Planning Insight, Self-serve Adoption @Rogers Communications
CA
Achieved self-serve overall benefit $10M by Aug with trending on full-year 2017 savings of $15M through managing multiple self-serve adoption driven programs•Won Ted Rogers Award by Collaborating with cross-functional teams and helping develop major model piece for Marco Planning to support Stage Gate program and enable portfolio health trade-off decisions, and downstream operational capacity and financial planning•Managing team and leading partner teams to effectively segment the targeted customer groups for enabling self-serve capability, OLB (Online Billing)penetration, FDM(Family Data Manager) adoption, etc.•Supported and planned Alpha project (CCA, Cross Channel Analytics), coordinated with multi-functional teams and built append-all database with ~50 tables from scattering sources within the organization including all channel touch points, result table with quarter of billion records. It ensured CCA to deliver OPEX saving $1.5M in 2016 and forecasted savings of $13M in 2017•With team, strategized Canada Post strike campaign, segments and target list creation, improved Rogers OLB% from 58% to 78%, the best paperless performance in the industry, leading OPEX saving over $4M in 2016•Identified key issues about email OLB sync between ICM and billing systems. Led cross-functional teams (IT, CRM, Billing, CWA, etc.) to find the root cause, successfully fixed 40K customer profiles•Overachieved the year target of Self-serve contribution (35% Rogers; 45% Fido) in 2016, also trending on achieving all major 2017 targets (by Sep, Fido already hit 59% self-serve contribution, surpassing the year-end target of 55%)
EDUCATION
Kunming University of Science and Technology
Bachelor of Engineering (BEng), Electronic Automation
University of Toronto - Rotman School of Management
Master of Business Administration (MBA), Finance/Marketing
SKILLS
ABOUT HENRY JING
Strong work experience in Telecom Industry, Digital Adoption, Advanced Analysis, Consumer Marketing, Loyalty Marketing/Operations, Database Marketing, Big Data, Campaign Management, BI, Project ManagementSolid understanding and experience in cost reductions in Customer Investment (Adjustment and Discount), Hardware Subsidy, inbound Calls and Cost Reduction driven projects; Handset Device Pricing; Expertise insights of Self-serve channels, implications and applicationsAdvanced computer knowledge and skills in Big Data, Statistical and Financial modelling, sound knowledge of Finance and AccountingMBA, PMP, BE
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