Henry Hwong
Brand Strategy Expert and Technology Marketing Executive
- Role
- Vice President, Product Marketing at Aera Technology
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Henry Hwong
Today’s marketing and product leaders must be unconventional. Technology has permanently altered the landscape in new and exciting ways. Social Media, the Cloud, Big Data, AI have generated quite a few paradigm shifts that leave many grappling with how to drive growth and create a true and lasting digital imprint that captures audiences who demand more and are prone to change. I’m Henry and I bring more than 15 years of Marketing, Product and Management Consulting experience to the table. I assist CxO’s and Founders with organizational transformation. I also re/brand, re/position, and re/structure content, talent, and resources to positively impact profit and market share performance for tech companies of all sizes. Highlights of the value I’ve added include … Leadership: Served as Interim Product Marketing VP and reduced organizational costs 30% for Avaya. Startup Accelerant: Doubled customer references and tripled quarterly leads via strategic process improvements for travel startup. Expert Positioning: Branded call center as Cloud-native CX intelligence company instead of traditional Workforce Optimization provider. Business Growth: Markedly boosted Fortune 500’s eProcurement customer base over 400%. Executive Selection: Handpicked Marketing Executives and Product Teams for successful global companies. Demand Generation: Achieved two-fold increase in response rates by tweaking funnel metrics to better inform teams and processes for PeopleOps Platform. Expertise: Product Marketing, Product Management, Strategic Communication, Marketing Operations, Roadmaps, P&L, Brand Strategy, Demand Generation, Big / Data Analytics, Audience Engagement, Public Relations, SEO, Organizational Alignment, Portfolio Development, Agile Methodologies, Collaboration Industries: Enterprise SaaS, Artificial Intelligence (AI), Machine Learning (ML), Cloud Platforms, Robotic Process Automation (RPA), Customer Experience (CX), Telcom, Unified Communications (UC), Data Center Infrastructure, Enterprise Storage, Semiconductor, Consumer Electronics, Consumer Internet Services, Direct-to-Consumer Products, Ride Sharing, Streaming Video, Cable/Satellite, AR/VR, Foodtech, Cleantech
Experience
Vice President, Product Marketing
Jun 2022 — Present · Mountain View, CA, US
Education
University of California, Berkeley, Haas School of Business
MBA, General Management
Rice University
BS, Electrical Engineering
University of Southern California
MS, Computer Engineering
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