Henry Goldblatt
Editorial Director, Netflix
- Role
- Editorial Director at Netflix
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Henry Goldblatt
Award-winning content creator with track record of leading A-list brands. • Bold…
Experience
Editorial Director
Jan 2022 — Present · Los Angeles, CA, US
Founding editor of Tudum.com, Netflix’s content marketing site for fans. Developing, executing and iterating editorial strategy, while leading a 20-person team of writers and editors who use traditional journalism methods — articles, videos, complex visual storytelling — to create bespoke marketing campaigns that promote Bridgerton, Love Is Blind, Wednesday and more. • Traffic has grown more than 750% under my leadership by creating editorial deeply steeped in Google trends, social listening tools, and finely-tuned content update strategy. • Editorial is rooted in competitive differentiation, answering the question, “What content can Netflix uniquely provide fans?”. Pioneer of strategy to premiere the first few minutes of a series or movie on Tudum.com 24-72 hours before it hits service, which is now the site’s most popular franchise.• Host “Now on Netflix” podcast, a weekly humorous and insightful preview of the titles coming to service.• In October 2024, promoted from Executive Editor to Editorial Director.
Education
University of Michigan
B.A.
Northwestern University
Master's of Science
Skills
- Publishing
- Feature Articles
- Wordpress
- Integrated Marketing
- Management
- Photography
- Brand Development
- Editorial
- Storytelling
- Research
- Budgets
- Television
- Editing
- Magazines
- Layout
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