Henry Yeung

About Henry Yeung

I have spent the past 12+ years building insights programs that guide decision-making across product, brand, and employee experience. My background is in sensory science and behavioral research, but the work has always focused on linking people, data, and ideas to support long-term impact. At Driscoll’s, I led the growth of a global insights function supporting teams in the U.S, Europe, China, and Australia. I collaborated with colleagues to design tools such as the Sensory Wheel and Berry Mobile, which helped bring the consumer perspective into product development and marketing. While this work has been recognized in The Wall Street Journal and The New York Times, its value is reflected in how teams use it to inform strategy and act with greater clarity. I have also contributed to consumer listening programs, AI-driven analytics, and international talent development efforts. These projects have taken shape through collaboration with HR, R&D, and commercial teams, and have reinforced the importance of shared ownership across disciplines. I hold two master’s degrees from UC Davis in Food Science and Nutritional Biology and currently serve on the leadership board of the university’s Food Science & Technology department. I remain committed to mentoring students and learning alongside peers who bring diverse insight to this evolving space.

Experience

1. Consumer Insights and Sensory Global Lead

   Driscoll's

   Dec 2024 — Present · Watsonville, CA, US

   Global R&D drives significant value for Driscoll\'s Enterprise operating breeding programs and research centers across the globe. The Sensory and Consumer Science Lead will ensure the voice of consumers and breeders are utilized by all Driscoll’s Business Units for decision making and strategy development. Success in this role is the ability to lead a global team that can continuously and successfully negotiate with senior production and market leaders to commercialize and support new breeding varieties.

Education

• University of California, Davis

  Masters of Science

  2012 — 2013

• University of California, Davis

  Master of Science

  2010 — 2012