Henry Carr

Experience

1. CEO & Co-founder

   Limelite

   Apr 2023 — Present · Austin, TX, US

   Limelite is the authentic content engine for modern brands—powered by real customers, employees, talent, and AI where it counts.We help brands produce high volumes of authentic, high-performing content without the chaos of influencers, the inconsistency of UGC, or the overhead of traditional production.Brands like PepsiCo, Indeed, AbbVie/BOTOX, Allstate, Whole Foods, and Tractor Supply rely on Limelite to cast real people and generate content that feels genuine and performs.// What we deliver //We combine a proprietary casting platform with a concierge production team to manage the entire pipeline- Sourcing and casting real customers, employees, and authentic-feeling actors- AI-assisted audition workflows and smart applicant filtering- Live-remote shoots and asynchronous content capture- Fast, high-quality content for paid social and organic- Scalable workflows for in-house creative and brand teams// Why brands choose Limelite //- More authenticity than actors alone- More control and quality than UGC- More speed and scale than traditional production- A repeatable engine for content that drives growthIf you want to modernize your content machine and unlock real human stories at scale, Limelite is here to help.

Education

• University of Virginia

  Bachelor of Science, Aerospace Engineering

  2003 — 2007