Henry Pacheco
Content Producer at ServiceNow
- Role
- Content Producer at ServiceNow
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Henry Pacheco
Versatile content producer and storyteller with 14+ years of experience translating…
Experience
Content Producer
Apr 2021 — Present · CA, US
Produce employee video stories from start to finish that includes story development, pre-production, live and virtual interviews, capturing b-roll, storyboard, direct on rough edits and prepare files for internal and external distribution.Develop ideas for original, thematic content for a global employee belonging groups that includes interactive content, blog posts, long and short-form stories, videos, and infographics. Write and edit ServiceNow blog posts and social media copy for internal communications platform, YouTube, Instagram, and LinkedIn. Monitor monthly and quarterly performance of content based on channel and historical content performance.Work cross-functionally with ServiceNow stakeholders with an emphasis on content creation for recruiting personas, Diversity, Inclusion and Belonging groups as well as Global Impact and Environmental, Social, and Governance initiatives. Partner with Digital Technology (DT) and Global Comms. teams to create content based on needs around global employee events and programs such as product launches, Employee Kick Off, ServiceNow People Pact, Now on Now, both internally and externally.Analyze data, analytics, and engagement of Employee Storytelling posts to determine how to adjust, strengthen, and elevate content creation. Manage all blog and video content through create briefs, RIDE model to final blog publishing. 20••••25 Unidos at ServiceNow Marketing and Comms. lead: Market communications and events for all Unidos belonging group events.2024 Strive career development participant.
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