Henry Guzman

About Henry Guzman

Seasoned Product Line Manager with 20+ years of product line management experience 30+ years of retail and ownership experience Consistently recruited as #1 requested running specialty technician (amongst 200 others) to lead seminars, conferences & clinics on understanding audience needs, give design input, keynote at races, etc. Product Development Lifecycle Specialist (13 years): Provide feedback on companies’ run shoe design from inception (initial prototype) to release to end of life as the best run technician specialist in USA In-depth knowledge surrounding building loyalty and connection amongst sports passion, apparel, and community members

Experience

1. 303 Codigo Brands

   Owner

   May 2018 — Present · Boulder, CO

   Purchased ownership-use over all the major US city and European area codes in order to drive community, build connection and highlight shared human experiences via apparel showcasing where you’re from, what you do, and how you choose to live your life; Started with 303 Generated $60k in revenue before website creation solely through word-of-mouth and social media marketing, pre-established industry credibility and rapport, and in-person sales; Delivered in revenue at a single event Established brand recognition and desired presence by community such that 80 events were scheduled before COVID19

Skills

• Sporting Goods
• Inventory Management
• Wholesale
• Sales
• Action Sports
• Sales Operations
• Product Management
• Visual Merchandising
• Brand Development
• Sports Marketing
• Social Media Marketing
• Footwear
• Trade Shows
• Retail Buying
• Pricing
• Outerwear
• Trend
• Shoes
• Marketing Strategy
• Product Marketing
• Forecasting
• Sponsorship
• Apparel
• P&L Management
• Sports
• Retail
• Fashion
• Trend Analysis
• Product Development
• Merchandising
• Brand Management
• Sportswear
• Marketing