Henry Eshelman

About Henry Eshelman

Henry Eshelman has run Eshelman Red Rose, Inc, d/b/a Platform Media Group (PMG) for the…

Experience

1. Managing Director

   Platform Media Group

   Apr 2006 — Present · Los Angeles, CA, US

   Manage and supervise boutique public relations, event marketing and production agency. Establish and assure adherence to corporate direction centered on connecting film, music food/beverage, hospitality, transportation, and consumer brands with contacts in media and entertainment industry. Oversee all day-to-day agency activities, from new business solicitation through proposal preparation and contract closure. Manage public relations and marketing campaigns for 12 or more feature films per year. Liaise with clients to assess needs and develop tailored PR strategies and media plans. Monitor and analyze performance and report progress to clients such as Friends of the Earth/United Nations Foundation; Gallo; Best Events/AT & T DirecTV; Marriott International, Inc, Peter Nelson of Animal Planet’s Treehouse Masters; Merrell/Hill Holliday; Knitting Factory Entertainment; VH1; New Line Cinema; VW, Land Rover; Tesla; Element Skateboards; Skullcandy Electronics; and Hyatt.

Education

• Duke University

  BS, Psychology; History; Neurology

  1978 — 1981

Skills

• Brand Development
• Film
• Video Production
• Creative Direction
• Creative Services
• Sponsorship
• Social Media
• Broadcast
• Digital Marketing
• Press Releases
• Digital Media
• Youtube
• Entertainment
• Facebook
• New Media
• Strategic Communications
• Social Media Strategist
• Event Planning
• Strategy
• Marketing
• Blogging
• Publicity
• Social Networking
• Multimedia
• Brand Awareness
• Social Media Marketing
• Copywriting
• Journalism
• Video
• Branding & Identity
• Content Strategy
• Digital Strategy
• Crisis Communications
• Television
• Media Planning
• Branded Entertainment
• Public Relations
• Media Relations
• Corporate Communications
• Content Development