Henry Buckley

Managing Director & Co-founder @Twentytwo Skincare

Chester, GB

Founded and scaled an award-winning natural skincare brand, achieving 10+ industry awards- Designed and developed 20+ COSMOS ECOCERT products, overseeing full lifecycle: R&D, formulation, packaging, supply chain, compliance, and sustainability- Pitched and negotiated distribution agreements across EMEA & APAC, leading market analysis, financial modelling, due diligence, deal structuring, and negotiation- Built the business end-to-end: brand identity, ethical sourcing, marketing, sales, distribution, PR, reputation, and international recognition- Executed go-to-market strategy, driving D2C e-commerce (Shopify, Amazon), B2B retail partnerships, and international expansion- Delivered UK and European revenue growth with increasing profitability through margin optimisation, COGS control, and scalable operating models- Secured and managed retail and distribution partnerships, balancing wholesale and D2C channels to strengthen market penetration- Directed full financial management including capital deployment, budgeting, forecasting, cash flow, and pricing strategies- Led multi-channel marketing campaigns (Meta, SEO, influencer, content), scaling brand visibility, customer acquisition, and loyalty across Gen Z, Millennials, and older demographics- Built & managed supplier/manufacturer relationships, ensuring cost stability and reliable European based production to ECOCERT standards- Represented the brand at accelerators, retail pitches, awards, Chambers of Commerce, and “Buy Women Built” community to strengthen visibility and investor interest- Directed cross-functional teams across creative, operations, marketing, and R&D to deliver agile product launches and campaigns- Embedded social purpose and family values into the company by championing ethical transparent sourcing, sustainability, ethical standards and natural/organic skincare.

University of Warwick - Warwick Business School

Bachelor of Science - BSc

Hawarden High School

GCSE

Hawarden Sixth Form

A Levels

University of Chester Business School

Bachelor of Arts - BA