Henrique Vianna

WORK HISTORY

EDUCATION

SKILLS

ABOUT HENRIQUE VIANNA

With 16 years of marketing experience across the food, beauty, and household sectors, I’ve led brands, projects, and teams in both the U.S. and Brazil — driving growth, innovation, and transformation at companies that are leaders in their industries, including Revlon, Nestlé, Reckitt, and McDonald’s.Currently, as Senior Brand Marketing Manager at High Liner Foods, I lead the U.S. Retail breaded and battered seafood portfolio. This includes managing Fisher Boy, the #1 value seafood brand in the U.S, as well as the iconic Mrs. Paul’s and Van de Kamp’s brands, both of which carry strong regional awareness and heritage in the frozen seafood category. In this role, I focus on portfolio strategy, brand building, innovation, and profitability — driving growth while managing P&L and finding efficient ways to maximize impact on limited budgets.Over the past 3 years, I’ve been proud to:• Expand seafood accessibility through Fisher Boy, making it a more affordable, approachable option for families.• Launch product innovations in pollock and shrimp, including Fisher Boy Popcorn Shrimp and Battered Fillets.• Navigate raw material and supply chain complexities — including managing the impact of the Russian import ban and the U.S. reciprocal tariffs — gaining critical insights into the global seafood landscape.• Deliver customer-specific innovation for major partners like Walmart and club retailers, driving tailored solutions that win in market.My transition into the seafood industry was fueled by both personal passion and professional ambition: I recognized the massive opportunity in a sector aligned with global consumer trends toward healthier protein sources and exciting culinary innovation.I’m continuously expanding my leadership and industry expertise, including as a participant in the National Fisheries Institute’s Future Leaders Program, where I’m deepening my understanding of aquaculture, supply chain dynamics, and regulatory changes — all with the goal of advancing responsible, innovative growth in seafood.Passionate, adaptable, and results-driven, I thrive on building brands that connect with consumers and deliver meaningful impact. Let’s connect!