Henrique Driessen
Creative Intelligence for Real Estate | Go-to-Market Strategy, Positioning & Brand for Global Developments | Elephant Skin
- Role
- Founder and CEO at Elephant Skin
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Henrique Driessen
I started in architecture. Moved into real estate development. And spent enough time inside the industry to understand that a great product is necessary. It is just not sufficient. The developments that underperform rarely have a product problem. They have a thinking problem. A failure to understand that taking a real estate project to market is a discipline of its own, one that generic agencies and corporate playbooks were never built for. The industry deserved people who understood it from the inside. So in 2018, I left to build that from scratch. What started as one person with a clear point of view is now a team of 100+ working across more than $5 billion in real estate value, in markets spanning the US, Latin America, the Middle East, Europe and Asia. We work across the full go-to-market stack: commercial intelligence, positioning, brand, visual assets, buyer journey, and sales enablement. Not as separate scopes handed off between vendors. As one integrated system, built around the project from day zero. The work is always the same at its core: close the gap between a developer\'s vision and how that vision needs to be packaged to reach the right audience. Real estate is not for everyone. Every project has a finite number of units. We build the system that finds the right people, and makes them believe. Most launches treat positioning as a deliverable. Something you brief after the product is ready. I treat it as infrastructure. Built early, or the project pays the price. If you are building something worth believing in, let\'s talk. elephant-skin.com
Experience
Founder and CEO
Oct 2023 — Present
Education
Nova Southeastern University
Master's degree, Real Estate Development
2016 — 2017
Fanshawe College
Bachelor of Architecture (B.Arch.), Architecture and Related Services
2009 — 2010
Universidade Positivo
Bachelor of Architecture (B.Arch.), Architecture and Urban Planning
2007 — 2011
Skills
- Real Estate Development
- Real Estate Due Diligence
- International Business
- Business Development
- Architecture
- Marketing Strategy
- Autocad
- Marketing
- Presentations
- Sales Presentation Skills
- Photoshop
- Illustrator
- 3d Studio Max
- Lumion
- Revit
- Sketchup
- Presentation Skills
- Program Management
- Project Management
- Land Development
- Land Use
- Zoning
- Proformas
- Microsoft Office
- Microsoft Excel
- Business Strategy
- Adobe Photoshop
- Indesign
- Adobe Illustrator
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