Henok Z.

About Henok Z.

Data-led GTM Leader with 20 years of experience defining global narratives for complex AdTech and Fintech innovators, including Amazon Ads and Bloomberg. I specialise in acting as a strategic co-pilot to bridge global product strategy with regional commercial nuance, translating technical brilliance into competitive advantages that drive measurable revenue.Throughout my career, I have focused on- Commercial Activation: Orchestrating regional GTM strategies for high-profile product launches, including premium ad-supported tiers and global brand expansions- Simplifying Complexity: Turning dense technical data and product offerings into clear, customer-centric stories that accelerate the sales cycle and drive pipeline impact- Operational Scale: Integrating AI-driven workflows to reduce lead times from months to weeks, delivering significant operational efficiencies- Stakeholder Alignment: Leading cross-functional teams in matrixed organisations to create a \'one cohesive brand\' mission across international markets.I am a pragmatic leader committed to fostering a culture of innovation and accountability, ensuring that brand and content strategies deliver both individual excellence and collective commercial success.

Experience

1. Snr Manager, Enterprise Marketing

   Amazon

   Apr 2022 — Present

   Core Responsibilities- Commercial Co-Piloting: Act as the primary strategic GTM lead for Regional Ads Leaders, bridging the gap between global product strategy and regional commercial execution- Market Activation: Direct regional activation for high-profile ad products and content solutions, translating global strategy into executable local plans that drive revenue- AdTech & Programmatic Oversight: Lead the regional coordination hub for programmatic solutions, ensuring technical readiness aligns with regional buyer behaviour- Stakeholder Alignment: Foster strategic partnerships with Sales, Product, and executive leadership to ensure regional nuances are embedded into global planning cycles- Operational Excellence: Spearhead the transition to AI-driven workflows and dashboards to optimize resource allocation and measure marketing effectiveness- Team Leadership: Build and mentor a high-performing regional team, fostering a culture of innovation and accountability.Key Achievements- Prime Video Ads Launch: Spearheaded the regional GTM strategy to transition a global content portfolio into a premium ad-tier offering- Upfronts & Revenue Growth: Directed the commercial narrative for 500+ agency executives, securing commitments that drove a 20% YoY ad revenue uplift- Global GTM Activation: Directed the end-to-end regional narrative for \"unBoxed London,\" managing 21 speakers for 700+ C-suite leaders and exceeding attendance targets by 19%- Commercial Pipeline Impact: Engineered an insight-led GTM engine for \"Big 6\" Agency HoldCos, unlocking £12M in new pipeline through strategic executive sessions- Operational Scale (AI): Integrated AI-powered workflows to reduce project lead times from 8 months to 8 weeks, delivering £2M in operational efficiencies- Account-Based Marketing (ABM): Led the adoption of data-driven ABM strategies to drive personalized engagement with high-value enterprise accounts.

Education

• St Joseph's College

  GCSEs and A Levels, 10 GCSE's grades A - C

  1993 — 1998

• Kingston University 2005

  Geographical Information Systems

  2002 — 2005

Skills

• Social Media Marketing
• Integrated Marketing
• New Business Development
• Project Management
• Strategy
• B2b
• Direct Marketing
• Marketing Management
• Email Marketing
• Website Development
• Cross Channel Marketing
• Subscription Marketing
• Marketing
• Account Management
• B2b Marketing Strategy
• Campaign Management
• Product Development
• SEO
• Online Marketing
• Marketing Strategy
• Crm
• Multi-Channel Campaign Management
• Marketing Communications
• Lead Generation
• International Marketing
• Strategic Planning
• Business Development
• Digital Marketing
• Customer Relationship Management (Crm)