Mark Hendrix
Strategic Partnerships & Business Development at Source Digital
- Role
- Business Acquisition Manager at Source Digital
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mark Hendrix
Highly adaptable, results-driven professional with over 19 years of senior level…
Experience
Business Acquisition Manager
Jan 2020 — Present · Los Angeles, CA, US
Source\'s Shoppable Video technology allows Publishers & Marketers to create new, fully indexable in-video inventory that activates hyper-relevant advertising and audience engagement with any specific moment within their video content. Source\'s patented overlay technology is compatible with any video player, including YouTube embeds for 1st or 3rd party content and can be measured on an impression (CPM), an engagement (CPC/CPE) or a conversion (CPA). Source has truly ushered in a new era of performance-based Shoppable video monetization and brand engagement that travels everywhere from web to OTT with brands like NBC Universal & MotorTrend.
Education
Indiana University - Kelley School of Business
B.S. Business, Marketing
1997 — 2001
City University of Hong Kong
Business, International Marketing & Economics
2000 — 2000
Skills
- Mobile Marketing
- Mobile Advertising
- Online Advertising
- Advertising
- Web Analytics
- Affiliate Management
- Email Marketing
- Web Marketing
- Cpa
- Display Advertising
- Ppc
- Search Advertising
- SEO
- Affiliate Marketing
- Conversion Optimization
- Crm
- Customer Acquisition
- Sem
- Performance Based Marketing
- Google Analytics
- Online Lead Generation
- Media Buying
- Google Adwords
- Lead Generation
- Online Marketing
- Digital Marketing
- Cpl
- Marketing
- Media Planning
- Direct Marketing
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