Hendrik Harren

Chief Executive Officer @Harren

Berlin, DE

Applies cutting-edge data science technology to a range of business opportunities – Performance transparency, customer acquisition, prediction models, autonomous decision making, process automation. Develops customer specific software and launches data platforms as standalone businesses. Develops data business models. Enables actions from insights. Selected projects:Breuninger.com • Luxury fashion retailer • Growth management & Retention • StuttgartBuilt performance tracking system for multi-level marketing, built data driven retention marketing system, set up lifetime value prediction. Top3 general retailer in Germany • General retailer • Partnership business modelsIntroduced the company to customer centric performance management. Defined required tracking architecture. Reviewed music and video streaming cooperation pre-launch, overturned existing contracts and redefined business model.FromA2B • Travel aggregator • Performance Tracking System & Management • BerlinSet up single user event tracking system for lifetime value based marketing management. Reduced time to break-even by 80%. Implemented television ad performance tracking and booking system. Reduced TV customer acquisition cost by 50%.Other customers: HILTI, DrWolff (Alpecin, Plantur, BioRepair, etc.), Pippa & Jean, C&A, LIDL

Rensselaer Polytechnic Institute

Master of Science, Management

Karlsruhe Institute of Technology (KIT)

Diplom, Wirtschaftsingenieurwesen

Technische Universität Berlin

Ph.D., Doctor rerum oeconomicarum