Hendrik Schatz
Marketing Director Germany & Global Brand Director @Stock Spirits Group
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WORK HISTORY
Marketing Director Germany & Global Brand Director @Stock Spirits Group
Hamburg, DE
Leading the Global Brand Development of Sierra & Finsbury as Brand Owner, responsible for Business and Brand Development of Stock Spirits Group portfolio in Germany, heading global Communication campaigns and strategies & Market Research, driving Innovation strategy incl. RTDs and no/low beverages. High involvement in group integration/merger process
EDUCATION
Universidade Nova de Lisboa
Erasmus Studium in Lissabon, Marketing, Business Development, Finance
Kiel University
Master of Business Administration (M.B.A.), Marketing, New Media, Innovation Management
SKILLS
ABOUT HENDRIK SCHATZ
Passionate and hands-on Marketer with a strong business sense, excellent analytical skills and extensive international experience. I like to identify business opportunities, define new strategies, take ownership for new projects and drive them forward.In my current role I am focussing on national & international brand strategies, new product development and packaging relaunches, communication campaigns, Consumer Insights & Market Research, portfolio management and Trade Marketing projects. Intercultural competence shaped during my jobs in the global Tourism sector, an academic training in Portugal, on-the-job training in India and many years of experience in managing strategic business relationships with global beverage companies from Europe, North and South America and Asia. I have visited many markets, understand premium- and luxury- as well as mainstream brands, follow global beverage trends and identify business opportunities.Close cooperation with leading global companies from the alcoholic beverage sector incl. Diageo, Pernod Ricard, Beam-Suntory and Russian Standard. Lead of several successful pitches & contract negotiations and management of critical brand transitions. Implementation of national and global brand strategies for different alcoholic and non alcoholic beverage brands, always hand in hand with the domestic and international sales team. Very good understanding of the German, Austrian and international Retail Trade, Global Travel Retail, wholesale and E-Commerce. Succesful development of distinctive new products and implementation of packaging relaunches while dealing with the current shortages & challenges in the global supply chain.
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