Hend Ezzeddine

About Hend Ezzeddine

Are you a CDO, CIO, or department leader pouring millions into digital transformation but not seeing the expected results? Or are you a technology provider whose success hinges on the effective use of your tools post-implementation? Are employees resistant to new technologies? Is your leadership demanding faster, more effective transformations? Despite considerable efforts, has true transformation remained unattainable?You\'re not alone. A staggering 70% of digital transformations fail to meet their objectives, often due to challenges in DIGITAL ADOPTION. Technology alone doesn’t create value; how your employees use it does.I am a disruptive technology expert turned digital adoption designer. After earning my Ph.D. in Disruptive Innovation Management, I followed my calling to become a digital transformation advisor. From one assignment to another, the real challenge that my knowledge of technology didn’t prepare me for was getting people to embrace it.That’s why I founded HumanTech, a consultancy that tackles digital adoption from technology conception to fostering the organizational capabilities needed for value creation. In an era fixated on AI and automation, I advocate for a human-powered approach, believing that digital technology’s value increases through adoption, not just usage.🧠By applying behavioral science across the entire spectrum of technology and innovation management, we tackle the root causes of adoption barriers and create a lasting impact for employees and organizations. If traditional change management hasn’t solved your adoption challenges, you’re among the 60% of leaders finding that old approaches are failing in the digital age.(Based on a recent Walkme survey)So, how can you ensure the technology you\'ve invested in truly delivers value to your organization? The key is understanding human behavior. Imagine leading a transformation where:Your vision resonates with your employeesYou select and tailor technology solutions that facilitate rather than complicateYou anticipate and overcome cognitive and behavioral barriers to adoption You design an adoption experience that guarantees ROI You foster a culture of a digital mindset, continuous innovation, and value creation You implement and track the right metrics to ensure technology fulfills its purpose and aligns with your strategic goals Ready to transform your digital journey? Connect with me today to explore how we can tailor digital adoption strategies that work for your organization.

Experience

1. CEO at Humantech

   Humantech

   Jan 2021 — Present · Houston, TX, US

Education

• Université Laval

  MBA, International Business

  2000 — 2002

• Université Laval

  Ph.D, Innovation Management and Organizational Design

  2002 — 2006

• Ecole Superieure de Commerce de Tunis

  Bachelor of Business Administration (B.B.A.), International Business

  1996 — 2000