Hemalatha Shanmugam

About Hemalatha Shanmugam

As a data-driven marketing leader, I specialize in designing and executing full-funnel strategies to drive measurable growth for a diverse portfolio of clients across the US, UK, South Korea, and Qatar. My expertise spans Meta Ads, Google Ads, LinkedIn, TikTok, Reddit, and Snapchat, where I build and optimize campaigns from the top to the bottom of the funnel, delivering exceptional returns on investment.At Almund (404DM), I lead ToFu, MoFu, and BoFu campaigns, ensuring each stage of the customer journey is optimized for engagement and conversions. My efforts extend to managing complex email marketing campaigns—covering customer onboarding, win-back strategies, post-purchase communication, shipping updates, feedback loops, and newsletters—all with the goal of maximizing lifetime value for our clients.I have a proven track record of implementing Go-To-Market strategies for startups, improving organic rankings through SEO, and executing high-impact influencer marketing campaigns. My work with global brands is underpinned by a deep understanding of analytics, with proficiency in GA4, Meta Conversion API with server-side GTM, and advanced event tracking setups for platforms like Facebook, TikTok, LinkedIn, Reddit, and Google Ads.Key Achievements for Confidential Luxury Fashion Brand (Qatar):Increased online sales by 250% within just six months.Attracted 131K new users, resulting in a 33.8% growth.Boosted average engagement time by 4,614.7%, reaching 30 seconds per user.Expanded overall users to 129K, marking a 29.9% increase.Key Achievements for Confidential Kids Education App (United States):Achieved revenue growth of over 300% in just a few months.Increased the paid user base by more than 100%.Drove a 935% increase in total app downloads, with a significant boost in paid users on Apple.Other Clients I Work With:Sequoia-backed AI-based B2B SaaS platform: TelescopeFitness studio: Physique57Jewelry brand: Eden PresleyUnique product retailer: The EndsFashion brand: ThesaltingB2C brand: BigshortExperiential travel platform: TheExperience.coIn addition to paid media, I create custom GA4 dashboards, automate reports, and drive insights that fuel optimization across all marketing channels. I also manage Apple Search Ads and Google Ads for app promotion, enabling brands to scale their digital presence effectively.Let’s connect if you’re looking to grow your brand with a data-driven, performance-oriented approach.

Experience

1. Chief Marketing Officer

   AIWO

   Feb 2026 — Present · Chennai, IN

Education

• K.S.R college of Engineering, Tiruchengode

  Master of Engineering (MEng), Power Electronics and Drives

  2014 — 2016

• Anna University Chennai

  Bachelor of Engineering (BE), Electrical and Electronics Engineering

  2010 — 2014