Emily Oliveira

About Emily Oliveira

Working at the intersection of brand strategy, experiential design, and large-scale campaign production.

Experience

1. Brand & Experience Designer

   160over90

   Jul 2025 — Present · New York, NY, US

   This role blends concept development, experiential design, and integrated campaign execution across large-scale brand activations and cultural moments. I partner closely with creative leadership, strategy, production, and client teams to translate brand narratives into immersive physical and digital experiences.· Designing large-scale environmental graphics including stadium overlays, hospitality builds, VIP lounges, signage systems, and on-site installations· Developing visual systems that scale across digital, social, print, motion, and physical environments· Creating presentation decks and client-facing materials that communicate concept rationale and design strategy· Collaborating cross-functionally with producers, fabricators, 3D teams, motion designers, and external vendors to ensure cohesive execution· Translating brand guidelines into dynamic, culturally relevant activations across sports, lifestyle, and entertainment spaces· Managing file structure, production specifications, and asset organization for complex multi-deliverable campaigns· Contributing to integrated marketing initiatives spanning experiential, social, OOH, retail, and partnership activations· Presenting design work internally and incorporating feedback from executive creative leadershipNotable work includes experiential design and integrated campaign support for Apple, Coca-Cola Racing across NASCAR Cup Series race markets, early visual system development for Coca-Cola x FIFA World Cup 2026 activations, host city creative for Las Vegas and Daytona race experiences, Super Bowl 2026 host city activation work in San Francisco for Marriott, and festival-driven experiential design for Absolut at Coachella 2026.