Hemchandra Shah

Creative Strategist | Ex-Dentsu | Ex-WPP | Journeyed From Traditional To #AugmentedReality

Role
Creative Strategist at Selva By Aleph
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Hemchandra Shah

I started my career working on radio jingles and print tender ads 14 years ago, long before digital became mainstream. Today, at Snapchat, I lead Augmented Reality campaigns for brands across Europe and APAC to deliver on modern marketing objectives. While the formats have evolved, storytelling remains at the heart of everything I do.From client servicing and copywriting to campaign strategy, brief writing, and execution, I’ve spent years working across every stage of the advertising process, often simultaneously.If I had to describe my work in one line:I use my experience in branding and advertising to understand business needs, shape clear strategies, and bring in creative thinking to deliver impactful campaigns.I enjoy what I do for a living and that makes the long days worth it.

Experience

  1. Creative Strategist

    Selva By Aleph

    Jun 2022 — Present · Mumbai, IN

    I develop ideas, strategies, initiatives, and associated presentation materials to address the brands marketing goals through creative advertising solutions on Snapchat, with a focus on #AugmentedRealityKEY AWARDS IN 20•••••51. Muse Awards 2024 - PLATINUM (Highest Honor)Category: Social Media - Snapchat AR LensCampaign: Too Yumm x Marvel Avengers AR campaignBrand: TooYumm ChipsLink: https://museaward.com/winner-info.php?id=23•••72. NYX Awards - GRAND (Highest Honor)Category: Social Media - Snapchat AR LensCampaign: Croissant Pronunciation ChallengeBrand: Britannia Treat CroissantLink: https://nyxawards.com/winner-info.php?id=73143. Maddies 2024 Awards - Gold (Highest Honor)Category: Most Effective Augmented Reality/Virtual Reality CampaignCampaign: Croissant Pronunciation ChallengeBrand: Britannia Treat CroissantLink: https://e4mevents.com/the-maddies-awards-2024/winnersYou can find my recent work in the media links below or simply scan the Snapcodes and enjoy the AR experiences on Snapchat.

Education

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

    Postgraduate Degree, Marketing/Marketing Management, General

    2021 — 2023

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Hemchandra Shah — Creative Strategist at Selva By Aleph in Mumbai, MH, IN | Unifers