Hemchandra Shah
Creative Strategist | Ex-Dentsu | Ex-WPP | Journeyed From Traditional To #AugmentedReality
- Role
- Creative Strategist at Selva By Aleph
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hemchandra Shah
I started my career working on radio jingles and print tender ads 14 years ago, long before digital became mainstream. Today, at Snapchat, I lead Augmented Reality campaigns for brands across Europe and APAC to deliver on modern marketing objectives. While the formats have evolved, storytelling remains at the heart of everything I do.From client servicing and copywriting to campaign strategy, brief writing, and execution, I’ve spent years working across every stage of the advertising process, often simultaneously.If I had to describe my work in one line:I use my experience in branding and advertising to understand business needs, shape clear strategies, and bring in creative thinking to deliver impactful campaigns.I enjoy what I do for a living and that makes the long days worth it.
Experience
Creative Strategist
Jun 2022 — Present · Mumbai, IN
I develop ideas, strategies, initiatives, and associated presentation materials to address the brands marketing goals through creative advertising solutions on Snapchat, with a focus on #AugmentedRealityKEY AWARDS IN 20•••••51. Muse Awards 2024 - PLATINUM (Highest Honor)Category: Social Media - Snapchat AR LensCampaign: Too Yumm x Marvel Avengers AR campaignBrand: TooYumm ChipsLink: https://museaward.com/winner-info.php?id=23•••72. NYX Awards - GRAND (Highest Honor)Category: Social Media - Snapchat AR LensCampaign: Croissant Pronunciation ChallengeBrand: Britannia Treat CroissantLink: https://nyxawards.com/winner-info.php?id=73143. Maddies 2024 Awards - Gold (Highest Honor)Category: Most Effective Augmented Reality/Virtual Reality CampaignCampaign: Croissant Pronunciation ChallengeBrand: Britannia Treat CroissantLink: https://e4mevents.com/the-maddies-awards-2024/winnersYou can find my recent work in the media links below or simply scan the Snapcodes and enjoy the AR experiences on Snapchat.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Postgraduate Degree, Marketing/Marketing Management, General
2021 — 2023
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