Hema Sarathy
Associate Director Data Analytics- 15 years of cross-industry expertise building data solutions with analytics, visualization, and generative AI | Custom GPT| ChatPwC| Copilot Studio| Power BI| Tableau|
- Role
- Data Analytics & Insights Lead Demand Generation at PwC
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Hema Sarathy
Associate director data analytics with 15+ years of experience delivering business…
Experience
Data Analytics & Insights Lead Demand Generation
Aug 2022 — Present · Houston, TX, US
Developed and deployed \'Metrics Hub\', a Power BI and SQL-driven ROI dashboard suite delivering real-time insights into productivity and impact. Automated Salesforce opportunity tracking with Metrics Hub, accelerating data-driven decisions for senior directors and saving hours/quarter. Optimized Workfront processes to track ideas from inception to execution, increasing operational efficiency and strategic impact by 10%.• Led a data governance initiative, collaborating with multiple directors and managing a 5-10 member cross-functional team to design and implement data mapping, cleaning, validation, standardization, and SQL development. Built \"Idea Engine\", a process accelerator enabling end-to-end lifecycle tracking, identifying $500M+ in high-impact demand generation ideas.• Global project management and resource analysis for 150+ member team across US and India by streamlining onboarding, offboarding, and access to third-party data providers through Workfront administration and real time dashboard• AI champion developing and deploying generative AI solutions, including custom GPT, ChatGPT, ChatPwC, and Copilot, enhancing the firm’s capability to innovate and scale AI-driven insights. Built a Writing Coach Custom GPT, tailored for PwC, and deployed to 150+ team members.
Education
Southern Illinois University, Edwardsville
Master of Marketing Research, Marketing Research
BITS,Pilani
Master of Management Studies(MMS), Marketing (Advertising, Product and Brand management, Market Research, Services Marketing)
Rice University
Data Science Certificate
Skills
- Questionnaires
- Analytics
- Marketing Research
- Consumer Behavior
- Regression
- Secondary Research
- Brand Tracking
- Consumer Insights
- Segmentation
- Market Research
- Report Writing
- Data Analysis
- Data Collection
- Multivariate Analysis
- Statistics
- Advertising Research
- Qualitative Research
- Quantitative Analysis
- Research Design
- Spss
- Quantitative Research
- Focus Groups
- Competitive Analysis
- Factor Analysis
- Market Analysis
- Questionnaire Design
- Primary Research
- Survey Design
- Competitive Intelligence
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