Hemant Vyas

About Hemant Vyas

Marketing is not a support function - it’s a business lever.When done right, it fuels impact, scale, and sustainable growth.I’ve built my career at the intersection of Marketing, Product, and Business - where real, sustainable growth is built.Over the last 10+ years, I’ve led growth in high-scale, high-stakes environments for fast-paced consumer tech brands like Gameskraft and MPL - where performance marketing, engagement, retention, and monetization aren’t just goals - they’re operating constraints.I’ve helped build categories, launch new verticals, optimize payback models, and scale user acquisition across paid marketing channels like Meta, Google, Apple Ads, affiliate partners, and programmatic.Here’s how I approach it:1) Growth is treated as a full-funnel system - where User Acquisition, GTM (Go-to-Market), CRM, Product, Monetization, and Customer Experience are tightly linked to drive real business outcomes.2) Performance marketing is run with a P&L lens - payback, margin, segment quality, and unit economics matter as much as ROAS.3) User journeys are mapped to retain and monetize - not just convert. Every user is different, and growth comes from personalizing and delighting them at each stage of their journey.4) Collaboration across Product, CX, and Data Analytics ensures GTM strategies are insight-driven, onboarding flows are optimized, and feature surfacing supports seamless growth.5) Brand and performance aren’t treated as separate tracks - they’re compounding when aligned.What I really enjoy is solving the real problem - not just what shows up in metrics. Whether it’s a leaky funnel, unclear positioning, or a drop-off masked as churn, real growth starts with solving what truly matters.Tools that help me achieve growth:GA4, Appsflyer, CleverTap, Mixpanel, Tableau, Power BI, AI platformsLevers I optimize:CAC, ARPU, Payback, Cohort Retention, Drop-Off MomentsI’m not here to just run campaigns - I’m here to build systems that grow businesses.

Experience

1. Senior Marketing Manager

   Gameskraft

   Apr 2024 — Present · Bengaluru, IN

   At Gameskraft, I lead Growth & Acquisition for one of the key verticals—driving full-funnel growth across performance marketing, product, and lifecycle initiatives (CRM strategies). My focus is on acquiring high-intent users and converting them into long-term revenue through a mix of data-led marketing, rapid experimentation, and close collaboration—with a strong emphasis on LTV and payback period.I manage acquisition across Apple Ads, Meta, Google Ads, Programmatic, and ASO, with deep ownership of channel experimentation, CAC efficiency, and ARPU- and LTV-focused optimization. I collaborate with cross-functional teams to plan and execute GTM strategies for new product/feature launches, shape onboarding flows to enhance customer experience, and build retention frameworks that support growth across the funnel.A key priority is building data-backed marketing strategies that improve LTV, increase conversion rates, and align user growth with product velocity and business goals.

Education

• Tolani College Of Commerce

  Bachelor of Management Studies, Marketing

  2008 — 2011

• Sinhgad Institute Of Management

  Master of Business Administration (MBA), Marketing

  2012 — 2014