Hemant Puri

About Hemant Puri

Digital enterprise professional with a keenness to understand the business and technology trends shaping newer growth areas for digital use cases, digital platforms and customer experience innovation. Passionate about digital technology, marketing and customer behavior, Hemant has supported various engagements for customer experience strategy, including enterprise marketing management, CRM, customer analytics and customer communications. Hemant has recently been involved in advisory work for customers helping them with Tech Refresh, cloud consolidation and managed service consolidation. Experienced in designing technology partner ecosystem and connecting the dots to deliver for various business objectives, including customer acquisition, customer retention & overall customer engagement. As a technology professional, Hemant has been in various roles of pre-sales, sales, partner manager, solutions architect. He has added value to customers and partners and created collaborative wins across verticals, recently supporting Pharma, Life sciences and Manufacturing verticals.

Experience

1. Digital Program Manager

   Tata Consultancy Services

   Apr 2016 — Present · Mumbai, IN

   Worked on a IT carve-out program for electronics manufacturer undergoing divestiture, prepared findings for non-SAP applications and interfaces, including recommendations for Day 0Won a large bid for Pharma supporting in Integrated Application Maintenance Support including managed service for end user computing, data center operations Participated in CRM programs for insurer and banks in India, including niche CRM and low code/no-code platforms, created solutions based on functional requirements, responded to RFPs, high level design. Created web transformation program for the leading branded hospitality customer Created HCP (Health Care Professional) Portal and App solutions for Pharma customer specific to India and related sales and marketing functionParticipated in digital marketing programs for a large B2B customer and LOBs - GE Water, GE Life sciences, GE Energy, GE Japan, created solutions based on functional requirements, responded to RFPs, high level design. Created digital marketing offerings for TCS new growth markets, including digital marketing strategy, channel strategy, governance strategy, product selection. Created and won a bid for digital marketing strategy for a tyre manufacturer launching in Europe and US markets, also a digital marketing strategy for manufacturer of oil engines, agripumps B2B2C, with addition of newer products. Also worked with delivery teams internally to align with overall project objectives. Developed a team on required skill-sets. Participated in training programs for agile requirement gatherings and design thinking approaches.Product updates from OEMs in pharma and manufacturing, IBM and Adobe for Watson marketing and Adobe Marketing Solutions for right-fit solutionWrote a whitepaper for RPA (F&A, Compliance) in Indian Manufacturing

Education

• Sardar Patel College of Engineering

  Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

  1997 — 2000

• Rochester Institute of Technology

  Master of Business Administration (MBA), Marketing and Finance

  2005 — 2007

Skills

• Business Planning
• Crm
• Strategy
• Strategic Partnerships
• Strategic Communications
• Hadoop
• Behavioral Targeting
• Marketing Communications
• Google Analytics
• Aprimo
• Market Planning
• Social Media Marketing
• Project Management
• Digital Marketing
• Marketing Management
• Business Alliances
• Mobility Strategy
• Unica Campaign
• Big Data Analytics
• Web Analytics
• Marketing
• Analytics
• Cloud Applications
• Rich Media Campaign
• User Experience
• Marketing Strategy