Hemant Prasad
Lead Research Analyst at Dentsu | Market Research | Insights and Analytics | MBA\'22 |ex-TCSer
- Role
- Lead Research Analyst at Dentsu Global Services
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Hemant Prasad
Driven Lead Research Analyst with a strong track record in designing and executing advanced quantitative research initiatives to guide high-impact strategic decisions. Adept at leading end-to-end research processes, including survey design, data collection, and in-depth analysis, to uncover meaningful business insights. With expertise in Social Listening, I lead efforts in Competitive Intelligence and Brand Tracking to monitor evolving market trends, consumer sentiment, and industry dynamics. Committed to transforming complex data into actionable strategies that empower organizations to maintain a competitive edge in fast-paced markets.
Experience
Lead Research Analyst
Jul 2025 — Present · Mumbai, IN
Mentoring and guiding new team members - Handling end-to-end market analysis through primary research methodologies- Program Survey in client DIY platform- Analyze survey data and process in Q software and DisplayR- Charting/Reporting in Powerpoint and Google slides- Provide actionable insights and storytelling - Craft a showreel illustrating the Video Research methodology- Advanced analytics - TURF, MAXDIFF, VAN WESTENDROP, GABOR-GRANGER, PERCEPTUAL ANALYSIS- Collaborate with stakeholders and team members to drive strategic planning.
Education
Calcutta University, Kolkata
B.Com, Accounting
2015 — 2018
The Assembly of God Church School - India
upto class XII
IBS Mumbai
PGPM, Marketing & Operations
2022
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