Hemant Parashar

About Hemant Parashar

In my journey through the vibrant world of FMCG, I’ve discovered that every product has a story waiting to be told. As a Category Manager at DMart, I’m fortunate to be at the forefront of shaping these narratives while driving sales and operational excellence. My role involves not just managing categories but also crafting experiences that resonate with consumers. It’s about understanding their needs and translating that into effective strategies that boost our bottom line.Before stepping into this role, I spent over six years at Unilever where I honed my skills in sales operations and brand management. I learned the importance of teamwork while managing a group of six talented individuals at Berger Paints. Together, we enhanced retail sales by creating engaging displays and launching new products that caught the eye of our customers. One memorable project was when we organized an event that significantly increased brand visibility—an experience that taught me the power of collaboration and creativity.I hold an MBA in Strategy & Marketing from the Indian Institute of Management, Indore, which equipped me with a solid foundation to navigate the complexities of market dynamics. My background in Mathematics from Chhatrapati Shahu Ji Maharaj University has also helped me approach problems analytically—whether it’s optimizing product placement or forecasting sales trends.When I’m not immersed in data analysis or strategizing for our next big launch, you can find me exploring local markets or engaging with community initiatives that promote sustainable practices in retail. I believe that our industry has a responsibility to not only meet consumer demands but also contribute positively to society.If you’re interested in discussing innovative strategies in FMCG or simply want to connect over our shared passion for retail, feel free to reach out via email. I’d love to chat!Skills: Category Management, Sales Operations, Team Leadership, Retail Strategy, Product Launches, Merchandising

Experience

1. Category Manager - Fmcg

   DMart - Avenue Supermarts Ltd

   Jan 2024 — Present

Education

• Chhatrapati Shahu Ji Maharaj University

  Bachelor of Science (B.Sc.)

• Indian Institute of Management, Indore

  Master of Business Administration - MBA

Skills

• Project Management
• Business Strategy
• Sales
• Customer Service
• Market Research
• Management
• Recruiting
• Crm
• Marketing
• Business Development
• Strategic Planning
• Teamwork
• Team Management