Hemant Kumar Gupta
Commerce Analyst @ Publicis Groupe | Performance Marketing | Driving ROI through Data-Driven Strategies
- Role
- Commerce Analyst at Publicis Groupe
- Location
- Prayagraj, UP, IN
- LinkedIn followers
- 500 followers
About Hemant Kumar Gupta
I drive commerce growth and performance marketing as a Commerce Analyst at Publicis Groupe, working at the intersection of data, technology, and consumer insights. At Performics Mumbai, I help brands succeed on leading e-commerce platforms like Amazon, Flipkart, Myntra, Nykaa and Purplle by optimizing ad campaigns and delivering strategic solutions tailored to real business goals.With a foundation in digital advertising and hands-on experience managing campaigns for renowned brands, my analytical approach focuses on:Campaign Optimization: Maximizing ROI and reducing ad costs through precise bidding and data-backed strategies.Audience Insights: Leveraging platform data to connect brands with the right consumers for higher conversions and sustained growth.End-to-End E-commerce Solutions: Driving sales expansion and brand presence via performance-driven placements and thoughtful data analysis.I am passionate about translating analytics into actionable outcomes and collaborating across teams to exceed client targets. My ongoing learning journey includes advanced skills in performance media, Amazon Ads, and digital analytics, ensuring I deliver innovative solutions in a rapidly evolving commerce landscape.Let’s connect and talk about growth, analytics, and making e-commerce campaigns work smarter!
Experience
Commerce Analyst
Sep 2025 — Present · Mumbai, IN
Executing paid digital marketing campaigns for renowned brands using Amazon Marketing Services (AMS), Flipkart ads, and leading marketplaces.Conducting deep consumer profiling, mapped digital touchpoints, and defined target audiences to support client business and revenue goals.Developing and optimizing cross-channel paid media strategies, leveraging analytics to deliver actionable insights and maximize ROI.
Education
Kraftshala
Advanced Certification in Digital Marketing & Performance Marketing
Maharaja Agrasen Himalayan Garhwal University
Bachelor's degree
2021 — 2024
Boys' High School & College
Intermediate in Business/Commerce
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