Hemali Tanna
Product Design | Growth & Monetization | Systems Thinking
- Role
- Product Design Manager at Circles
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Hemali Tanna
I architect products where growth, monetization, and systems thinking converge.For 15+ years, I’ve built and scaled consumer and enterprise platforms across SaaS, marketplaces, gaming, fintech, and insurtech — from viral apps to AI-enabled operator systems.I work on complex product ecosystems where business logic and user behavior shape revenue, retention, and long-term scalability.With a foundation in architecture and 3D visualization, I bring strong conceptual imagination alongside structured systems thinking. I balance creative exploration with rigorous execution.My work spans India, Singapore, Africa, and the United States, across consumer growth, subscription strategy, and enterprise platform design.Product Design Case Studieshttps://medium.com/htportfolio
Experience
Product Design Manager
Oct 2024 — Present · IN
Leading platform architecture for a multi-market telco SaaS system, redefining promotions, eligibility, and commerce configuration for scalable deployment across markets.Reframed the promotions engine from form-based setup to a purpose-driven campaign architecture (acquisition, retention, win-back, churn prevention), aligning configuration logic with business intent and reducing operator misconfiguration.Introduced governance-first campaign modeling with structured stacking, lifecycle-safe rules, and embedded conflict detection to prevent revenue leakage.Integrated AI-driven campaign intelligence — enabling overlap analysis, audience estimation, and revenue simulation within operator workflows.
Education
Texas A&M University
Master of Science (MS), Visualization
2008 — 2012
University of Mumbai
Bachelor of Architecture (B.Arch.), Architecture
1998 — 2003
Skills
- Web Design
- Art
- Concept Design
- Adobe Creative Suite
- Zbrush
- Photoshop
- Indesign
- Creative Direction
- Illustrator
- 3d Visualization
- Marketing and Branding
- Revit Architecture
- Autocad
- 3d Studio Max
- Maya
- Art Direction
- Graphic Design
- Architectural and Interior Design
- Bim
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