Hemal Vadera

About Hemal Vadera

Marketing professional with 23+ years of experience building and growing leading brands across consumer durables, building materials, automobiles, and banking. Expertise in ROI-focused strategies that sustain established brands while helping them evolve, stay relevant, and grow in dynamic markets. Skilled in integrated marketing communication (ATL, BTL, Digital), leveraging consumer insights, research, and cultural understanding to deepen brand connect. Experienced in digital transformation through MarTech, CRM, and analytics to drive sales and marketing effectiveness. Known for enabling teams, nurturing partnerships, and delivering consistent, customer-centric business impact.Throughout my career, I’ve delivered substantial brand impact by working closely with management, board and investors to design and execute transformative growth initiativesCurrently leading marketing transformation at Varmora Granito, integrating creativity and strategy to enhance growth, market share, and profitability. Previously served 10 years at Bajaj Electricals as Vice President & Head of Brands, directing strategies that established Bajaj, Morphy Richards, and Nirlep as category leaders through effective, business-aligned solutions.My career began at Crossway Advertising and took shape at R K SWAMY BBDO as Principal Consultant—a defining experience that sparked my passion for crafting powerful brand narratives through creative storytelling.Key Skills and Competencies:Marketing Strategy & Brand Management Integrated Marketing Communications (ATL, BTL, PR, Experiential, Trade/ Channel Marketing) Analytics & Data-Driven Insight Generation Digital Strategy & Communication Performance & E-commerce Market Research & Consumer Insights • Product Launch Media Planning Corporate Communications & Public RelationsIndustry Voice India Influencer Governing Council: Currently serving as a ‘Board Advisor’ of India Influencer Governing Council Indian Society of Advertisers (ISA)- I was an active ISA member and part of the core media committee. Media Research Users Council: Former Board member of MRUC India, keeping me wired into media and marketing trends.

Experience

1. Chief Marketing Officer

   Varmora Tiles Bathware

   Nov 2022 — Present · Ahmedabad, IN

   A Carlyle Investment)Strategic Planning & OperationsScaled brand marketing by embedding agile models, governance, and data-led SOPs—boosting GTM velocity, cross-functional alignment & sustainable growth. Built a performance-driven A&P framework across ATL, BTL, Digital & CRM, linking spend to outcomes with real-time dashboards. Directed research & intelligence to segment B2C/B2B cohorts (consumers, architects, designers, contractors, influencers), converting insights into targeted propositions, channel programs & precision media. Orchestrated insight-led GTM plans elevating TOMA, brand consideration & growth KPIs.Brand Positioning & CommunicationLaunched Varmora’s first integrated 360° campaign, positioning it as a leading home décor brand. Led the India launch of Integrated Stone Technology (Asia’s first, with SACMI Imola), driving category creation via premium positioning & robust GTM. Deployed data-driven multimedia strategy based on audience media habits & affinities.CRM & Channel MarketingIntroduced CRM-led loyalty programs for influencers & partners, strengthening advocacy & growth. Designed architect/dealer meets, applicator programs & retail branding. Expanded retail footprint to 275+ EBOs & MBOs in 24 months.Digital & TechRevamped digital ecosystem & social presence. Launched Varmora Hybrid App with product portfolio, gamified demos & CRM tools. Drove SFA, HRMS & process automation. Deployed digital influencer collaborations with architects & designers.Corporate Comms, IPO & Investor RelationsPartnered with investors, finance & advisors on IPO readiness. Crafted corporate comms—leadership profiling, media positioning & PR to build credibility. Enhanced transparency & positioned leadership as industry voices.

Education

• Kishinchand Chellaram (KC) College, Mumbai

  Post Graduation Diploma, Advertising and Public Relations

  2000 — 2001

• New Lourdes English High School

  Secondary School Certificate (SSC)

  1982 — 1993

• Malini Kishor Sanghvi College Commerce & Economic (Ritambhara College)

  Bachelor of Commerce - BCom

  1994 — 1999

• Indian Institute of Management Bangalore

  Certification, Digital Marketing

  2015 — 2015

Skills

• Corporate Branding
• Corporate Communications
• SEO
• Strategy
• E-Commerce
• Social Media Marketing
• Powerpoint
• Web Analytics
• Integrated Marketing
• Marketing
• Marketing Research
• Product Development
• Online Advertising
• Marketing Management
• Email Marketing
• New Business Development
• Analytics
• Brand Management
• Business Strategy
• Marketing Strategy
• Sem
• Account Management
• Copywriting
• Advertising
• Ppc
• Digital Strategy
• Online Marketing
• Digital Media
• Media Planning
• Lead Generation
• Customer Insight
• Market Planning
• Business Development
• Digital Marketing
• Relationship Marketing
• Market Research
• Mobile Marketing
• Brand Awareness
• Creative Strategy
• Direct Marketing